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MALABAR
JEWELLERS
✽ Introduction
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Boxsam Technologies
Pvt. Ltd. is a digital marketing agency based in Delhi specializing in
innovative marketing solutions. We had the privilege of executing a focused
influencer marketing campaign for Malabar Jewellers, aimed at enhancing their
brand presence and driving engagement among a younger demographic.
✽ Client Overview:
Malabar Jewellers is a globally recognized
jewellery brand known for its intricate craftsmanship and versatile collections.
The brand sought to leverage influencer marketing to strengthen its connection
with millennials and Gen Z customers while boosting awareness of its latest collections.
✽ Campaign Goal:
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Increase Brand Awareness:
Showcase Malabar
Jewellers as a top-tier jewellery destination.
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Engage Target Audience:
Connect with younger
audiences through authentic influencer collaborations.
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Boost Online and Offline Engagement
Encourage inquiries
and visits to both online platforms and physical stores.